Companies and nonprofit organizations typically have branding and messaging guidelines, they are often shared with new employees. This ensures that everyone at the company is consistent with naming, color schemes, and messaging. Imagine the Deaf Community as a whole, what would a new person “entering” or writing about the Deaf community need to know? What is our color scheme and current “tagline” as a community?

This forum will be a fun exercise for media professionals to gather and establish a guideline. The results will be distributed online and at local summits for feedback and revision, with the final version being printed in the Deaf Media Industry Report.

Elvia Guillermo

Coordinator for Multicultural & International Student Programs at Gallaudet

image of woman with dark chin length hair, wearing necklace and tank top

Biography: Elvia Guillermo received her MA degree in Administration and Supervision from Gallaudet University in Washington, D.C. She received her BS in Computer Information Systems from El Centro Universitario Guadalajara Lamar in Guadalajara, Mexico.

She has been the coordinator for Cross-Cultural Multicultural & International Student Programs (CCMISP) at Gallaudet University since 2003. CCMISP is an umbrella program under the Multicultural Student Development and Mentoring, and the Office of Diversity, Equity, and Inclusion at Gallaudet University, Washington DC. CCMISP creates a campus environment that encourages the participation of racial, ethnic, and international groups that are enrolled at Gallaudet University.

She is a co-founder and member of the Latino Deaf and Hard of Hearing Association of the Metropolitan DC Area. She was the vice-president of this organization from 2005-2008. Elvia was also the President of the National Council of Hispano Deaf and Hard of Hearing (The new name of this organization is Council de Manos) from January 2013 to January 2015. In addition to this she was the vice-president from 2008 – 2012. Ms. Guillermo is currently the Vice-President of the Organization for Equity of Deaf Staff of Color, at Gallaudet University. Elvia is also the Treasurer of Deaf Women United.

In her spare time she enjoys reading books, painting, watching movies and riding a bike to explore the beautiful DC community. She also likes going to restaurants and spending time with her friends and enjoying having good conversations.